A CARE provider with homes in the Ammanford and surrounding area held its annual staff conference earlier this month, welcoming famous Stoke City kit man Neil Baldwin.

Mr Baldwin - known to the Potters' faithful as Nello - saw his incredible life story dramatised in the 2014 film Marvellous, starring award-winning actor Toby Jones.

Mr Baldwin was able to use his experience of living life to the fullest to inspire learning disabilities professionals.

He provided the people of Swanton Care and Community - who support people with learning disabilities - an insight and inspiration to those delivering critical support to people with complex needs.

Mr Baldwin’s accomplishments include working as a kit man at Stoke City Football Club; an unofficial greeter at Keele University and subsequently being awarded an honorary degree from the institution for his services to students; and touring Britain as Nello the clown.

The film Marvellous proved a surprise hit and catapulted 'Nello' to UK fame beyond the world of football.

Swanton CEO, Dr Alison Rose-Quirie said, “Having Neil Baldwin share his experiences with us was profoundly inspiring.

"On behalf of Swanton, we thank him for his phenomenal contribution to empowering people to achieve their goals.

“Each one of us at Swanton supports individuals whose hard work and achievements demonstrate what a privilege it is to be able to work in this field.

“This year’s conference was a great way to announce Swanton Care and Community’s new direction and ensure colleagues feel empowered to contribute to our collective success.

“Staff are critical to helping Swanton change lives and it’s so important to hear from them to ensure we support them in delivering the highest quality care and support.”

Along with staff, Swanton Service Users were able to contribute to, and benefit from, the conference.

Rachel Smallwood, a Support Worker, said: “I found the day to be quite moving and inspiring.

"It made me want to challenge myself to work even harder to help those we support achieve the absolute best."