A Towy Valley business is "buzzing" after being recognised in a national awards.

Bumblebees of Llandovery, a wool and haberdashery shop, was announced as a runner up in the first-ever Yarn Industry Awards organised by CraftWorld.

All yarn enthusiasts were invited to vote in these inaugural awards, aimed at celebrating brands and products that ignited creativity in the industry.

Stationed in Market Square, Llandovery, Bumblebees of Llandovery was a runner up in the independent retailer category in Wales, with the top spot going to the renowned Abakhan in North Wales.

Owner of Bumblebees, Linzi Brown, spoke of her excitement over the outcome. She said: "Jason and I are absolutely thrilled to have achieved this accolade.

"We would like to say a massive thank you to everyone who so kindly voted for us.

"We really do appreciate everyone's support.

"We have not stopped smiling since we got told the news that we were this year's runners up in these prestigious awards."

Linzi and her partner, Jason, both residents of Llanwrda, established their business in 2021 and have been making significant strides ever since.

Linzi is a lifelong crafter and has turned her passion into a job. She enjoys fabric and free machine embroidery.

The pair are not strangers to other ventures and had even made a TV appearance on BBC Two's Top of the Shop with Tom Kerridge for their homemade peanut butter.

Bumblebees of Llandovery caters to all sorts of craft lovers with its wide range of quality yarns, fabrics, buttons, ribbons, and more.

They also sell books for inspiration, needle felting supplies, and make-your-own kits for those looking to venture into something new.

Visit the Bumblebees of Llandovery website for more information.

The Yarn Industry Awards recognised the categories: Favourite Yarn Brand and Best Yarn Show, the best online retailer and regional independent retailers across Scotland, Wales and England.